Choice [chois]:

Noun: the right, power or opportunity to choose an option, an alternative, an abundance or variety, something that is preferred or preferable to others, the best part of something or a carefully selected supply.

Communications [kuh-myoo-ni-kay-shuh-ns]:

Noun: the imparting or interchange of thoughts, opinions, news, views or information by speech, writing or signs.


A copywriter, editor, author, and content producer for over 15 years, Adrian has created compelling content for small and medium businesses, individuals, Blue Chip financial giants, and multi-nationals across South Africa, Australia, the UK, the US, Europe, the Middle-East and Sub-Saharan Africa. He specialises in keeping content simple, clear, elegant and resonant, understanding that clients want – and readers need – punchy work that flows beautifully, that draws the audience in and stimulates, and that delivers a message, or product, in the clearest way possible.