A copywriter, editor, author, and content producer for over 15 years, Adrian has created compelling content for small and medium businesses, individuals, Blue Chip financial giants, and multi-nationals across South Africa, Australia, the UK, the US, Europe, the Middle-East and Sub-Saharan Africa. He specialises in keeping content simple, clear, elegant and resonant, understanding that clients want – and readers need – punchy work that flows beautifully, that draws the audience in and stimulates, and that delivers a message, or product, in the clearest way possible.

He is also a specialist technical academic editor on the editor panels of the University of Stellenbosch Business School, Nelson Mandela Metro University, University of Namibia, Cape Peninsula University of Technology, the UK-based University of Leicester, and a number of private MBA colleges (such as MANCOSA and Henley Business School). He also headed up the editing panel for Fort Hare’s PhD department, and has edited for submission to a number of peer review journals, including the UK-based Journal of Microbiology and the South African Journal of Economic and Management Science.

Just one of the many projects he has been involved in was the creation of copy for First National Bank’s Fundaba project, a digital app-based entrepreneurship learning programme – attached to a non-fee bank account – in response to the barriers faced by small and medium-sized businesses in South Africa. You can read the full details of this project here.

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